I changed careers and survived it.

Hi, I’m Jelena. I’m glad you’re here. :)

I’ll tell you a few things about myself, but not the ones from my CV — the ones that actually led me to this work.
After graduating in biology, I couldn’t find a job in my field. I worked in other roles, but I kept feeling that I wasn’t in the right place. Something didn’t quite fit, even though I couldn’t say exactly what.

Moving into IT wasn’t easy or romantic. It was a time full of fear, doubt, nights of studying after work and questions: What if I don’t succeed? What if it’s too late after all? What if I’ve made a mistake? But step by step, I made a change that gave me back the feeling of being on my own path.
And there, in that process, I discovered something that proved more important to me than the job change itself: how much of our career has little to do with a CV or LinkedIn, and everything to do with how much we trust ourselves, how much we allow ourselves to make mistakes and how willing we are to seek what truly suits us, rather than what others expect of us.

Today I work as a project manager in the banking sector. This role also helps me understand how the business world really works from the inside, rather than simply observing it from the outside.

Alongside that, I work with women who have a similar story: the feeling that they have outgrown their current role, a desire for change or a clearer career direction, and uncertainty about where to begin. Sometimes it’s someone who has been in the same place for years and feels it’s time for the next step. Sometimes it’s someone who has lost their job and doesn’t know how to position themselves again. Sometimes it’s simply someone who is tired of bringing work home with them.

My approach is honest and free of pressure. We start with what you already have, explore what you truly want — not what you “should” want — and define your next realistic step together. I don’t believe in one-size-fits-all solutions, because no two people share the same path, fears and needs. That’s why every process I guide is personalised, tailored specifically to you.

For me, a career has never been separate from life. How we feel, how much we trust ourselves and the boundaries we set directly affect how we work and how we feel while doing it. So working with me gives you more than a better CV or an optimised profile. It gives you space to take an honest look at where you are, what is holding you back and where you really want to go next.